Did you get any response from the SNS AD?でResponse
In Dubai's business scene, it is necessary to gain awareness and trust. A widely known method is SNS advertising, but it is saturated in Dubai and there are risks involved as it is easy to run fraudulent advertisements.
On the other hand, we have the credibility of being a media company, and that is also our strength. The information magazines and websites that we report and disseminate locally contribute to building trust. Furthermore, while SNS advertising ends in the short term, our information is stored semi-permanently, allowing for long-term PR.
- Trust matters: Trust is essential to success in business in Dubai.
- Rampant fraud and fraud: There is a lot of fraudulent advertising on social media, which is a particular concern in Dubai.
- The role of the Web and magazines: Credible media exposure plays an important role in building trust.
- Persistent PR: Social media ads are short-term, whereas online and paper media are stored for a long time, allowing for long-term PR.
The latest business and tourism informationwas broadcast.Multi-Language SupportでA wide range of readersKnown to
Gates Dubai As the first full-scale Japanese media, we aim to provide the latest and most useful information to Dubai's expatriates, tourists, investors and companies, and to be the driving force behind opening up unknown business opportunities. By expanding opportunities for companies to appeal to the market, Dubai will further strengthen its position as an international business hub, and information will be the accelerator of this.
| 媒体 | Business and Tourism Magazines & Web https://gates-dubai.com |
| Format | A4 |
| page number | 40 pages ~ * Monthly publication |
| Number of copies | 10,000 copies (UAE 6,000 copies, Japan 4,000 copies) |
| Distribution location | Famous hotels, restaurants, public facilities, etc. in the UAE Major Japanese chambers of commerce and industry, 62 member banks of the Regional Banks Association, etc. |
| The main content | 《For expatriates》 Restaurants, Hotels, Real Estate (Rental), Tourism (Neighboring Countries), Economy, Lifestyle, Entertainment, MAP 《For tourists》 Restaurants, Hotels, Entertainment, MAP 《For investors》 Real estate (buying and selling), crypto-related 《For companies》 Incorporation (tax, legal, real estate, business expansion consulting) <Others> Interviews with experts and celebrities |
Public institutions, famous hotels, restaurants and other majorDistribution location
Gates Dubai is being distributed to places where many people gather, such as public institutions, famous hotels, and popular restaurants. We plan to expand the distribution locations in the future.
| Hotel | Four Seasons Hotels Dubai, Address Beach Resort, Address Sky View, Address Downtown Dubai, Atlantis the Royal, Armani Hotel Dubai, Bulgari Resort Dubai, The Ritz Carlton Dubai, One & Only Royal Mirage, Westine Mina Seyahi, Pullman Dubai Jumeirah Lakes Towers, JW Marriott Marquis Dubai, Marriot Habour Hotel & Residence, JW Marriot Marina, Marriot Al Jadaf, Swissôtel Al Ghurair (Living Al Ghurair), Hyatt Regency Dubai Creek Heights, Grand Hyatt Dubai, The Palace Downtown Dubai, Banyan Tree Dubai, Intercontinental Dubai Festival City, Intercontinental Marina, Crowne Plaza Dubai - Festival City, Hilton Dubai Al Habtoor City, Hilton JBR, Sheraton Grand Hotel, Sheraton Jumeirah Beach Resort, The Meydan Hotel, Mercure Barsha Heights, Wafi Residence, Riviera Hotel Dubai, etc. |
| Restaurant | Tomo, Kiku, Mogiya, Kimura-ya, Hisaya, Fujiya, Ichiryu, Maru Udon, Yakitate, Samurai Komachi, Koreana, etc. |
| Clinic | American Wellness Center, German Heart Center, Sakura Clinic |
| Shop, Supermarket | KINOKUNIYA, 1004 Gourmet, Gourmet-ya, Abela Supermarket(Abu Dhabi) etc. |
| Public Institutions | ・Embassy of Japan in the United Arab Emirates (Abu Dhabi) ・Consulate-General of Japan in Dubai ・JETRO Dubai Office ・Japan Visa Center |
| In JAPAN | ・The Tokyo Chamber of Commerce and Industry, other chambers of commerce in Japan ・Regional Banks Association of Japan ・National Diet Library and more than 100 Public Libraries |
The website is Google10RankingThe article30Our over!
FOOD & DRINK
Dubai's food is a fusion of East and West.From traditional Arab cuisine to delicacies from around the worldA flavor adventure awaits.
HOTEL
The ultimate in luxury.The world's top five-star hotels and above compete against each other,Providing a spectacular view and a blissful time.
ENTERTAINMENT
From spectacular facilities and shows to high-end shopping, day and night,A treasure trove of exciting entertainment.
CULTURE
Dubai is a city where tradition and cutting edge coexist.It is filled with the charm of historical scenery and advanced art museums.
Business
Middle East business hub.Multinational companies gather from all over the world,It is also attracting attention as a financial city.
TECHNOLOGY
Dubai is an oasis of cutting-edge technology.We are turning visions of green cities of the future into reality.
eBook(E-book)View counts are increasing!Long-term online promotion
Together with the magazine, it reaches approximately 20,000 people!
・Advertising in print media = Deliver similar advertisements in e-books,URL can also be set.
・Increasing traffic from top-ranking Google articles,User awareness is also expanding.
・10,000 copies of the magazine + approx. 10,000 online users (monthly)About 20,000 peopleWe will deliver information to.
AssumptionTarget readers
Gates Dubai The intended readers of this magazine are expatriates working in the UAE, tourists, and investors from various countries. In the corporate world, the magazine targets decision-makers, and in the tourist world, the target audience is the high-income earners. Outside of the UAE, investors from various countries are constantly keeping a close eye on Dubai's trends.
Is it really cost-effective? The current state and potential of SNS advertising
When you open Instagram, Facebook, or X (formerly Twitter), new advertisements pop up every day, and many people are fed up with them. In Dubai, SNS advertisements are booming and there are a lot of them. With fraudulent advertisements that are easy to place becoming a hot topic, the cost-effectiveness is by no means high.
More and more consumers are refusing or unwilling to view forced online advertising, and given the aforementioned factors, this trend is even stronger in the UAE.
The rise of ad blocking
There were 2019 million ad blockers worldwide in 7. This figure shows a strong trend towards ad avoidance (www.smallbizgenius.net).
Ignored ads
70%-80% of users ignore sponsored results. Users don't trust ads as much as they do organic results. (www.smallbizgenius.net).
Intrusive ads
Many consumers find online advertising intrusive and tend to avoid it, especially pre-roll ads.(Semrush).
Gates Dubai OnlineWhy it's effective and attractive
High new user
Acquisition rate
Number of users in the last 28 days5,561(As of 2024 year 4 month)About all users70.6%are new users, reaching a new audience. Highly effective at acquiring new customers.
Various
Traffic Sources
Visitors from organic search are about59.9%The SEO strategy is working, as organic search traffic is strong and accounts for 100% of the total traffic. Advertising is used to complement the SEO strategy, which is a major factor in driving further growth.You can expect an increase in traffic.
High purchasing power
Target Audience
The age range of users25 ~ 44 oldThe focus is on reaching demographics with high purchasing power.This demographic has a high desire to spend, making advertising more effective.There is a possibility.
For mobile users
Strong appeal
65.2%Most of the traffic comes from mobile devices. Mobile ads areIncrease user engagementThis is the key.
Content
Charm
Specific content has high viewsIt boasts a high number of users and continues to attract their attention. By placing relevant ads,Drive engagementAvailable
Advertising in information magazinesFree banner ads for top Google articles
Information magazine
| Posting location | Size | Special price (basic price) | 6 months (20% OFF) | 12 months (30% OFF) | design cost |
|---|---|---|---|---|---|
| Text | 1/2 | 8,000 | 38,400 | 67,200 | 1,500 |
| Text | 1P | 15,000 | 72,000 | 126,000 | Free |
| Table 2 & Table 3, facing each other, table of contents facing each other | 1P | 30,000 | 144,000 | 252,000 | Free |
| Table 4 (Back cover) | 1P | 40,000 | Discount not applicable | Discount not applicable | Free |
Online
| Posting location | Quantity | Price |
|---|---|---|
| Banner ads (published in top-ranking articles on Google) *Search keywords can be selected (limited to two companies per article) | 1 2 | 3,000 (for 3 months) 5,000(Period is 3 months, additional 2,000 per bottle) |
| Article creation (introducing your company's services based on SEO) *800 characters or more. Published on Gates Dubai online | 1 | 5,000(Filming and interview fees included) |
Special Offers!!
By placing advertisements in information magazines, banners will be posted in articles that rank highly on Google
When you place an ad in a magazine (contract of 6 months or more), your company's banner ad will be placed for free (3,000 AED / limited to 2 companies per article). Online, there are many articles that rank #1 on Google for keywords such as "Dubai Japanese food", and more than 10 articles that rank within the top 30. The period is the contract period. For a 12-month contract, two banners can be placed.
Creating original articles to directly promote your company
For a full-size (1 page) 12-month contract, we will create an original article introducing your company's services on Gates Dubai online (worth 5,000 AED). After conducting an SEO analysis, we will aim to rank your company at the top of Google. Even after the advertising contract period ends, the article will remain on the site, so you can promote your company semi-permanently.
Advertisement at Gates Dubai5 benefits
Increased reliability
In Dubai, gaining trust is the key to scaling up your business. This is quite different from social media advertising, where fraudulent ads can easily be made.
Extensive and effective
Reaching 6,000 people (4,000 in Dubai, 10,000 in Japan, 20,000 web users each month). In Dubai, it is distributed to the upper class, who are high-value customers in five-star hotels and Japanese restaurants.
Long-term PR
Web and e-books can be viewed almost permanently. Information magazines also have a high preservation rate, making them suitable for long-term promotion.
Free banner ads
By placing advertisements in print media (for 6 months or more), you can receive free banner advertisements in top-ranking articles on Google (available for the contract period).
Create original articles
With a long-term placement in a magazine (1 page, 12-month contract), we will create an original article to promote your company for free. We will aim for your company to rank highly in Google based on SEO.
Expand your business in Dubai!
Making your business known in Japan